meet chadgpt, the world’s first ai director
Our ChadGPT (“Creative Hybrid Ai Director”) is essentially an integrated AI workflow. It’s an evolving in-house system that’s custom-trained on our unique story mapping creative process and directing techniques, as well as the methods and tools of our partners at MAP YOUR STORY and ALMOST GOLD.
While human-led creative development, production, and post-production continue to be our gold standard for creative control and quality, we also recognize that not every project has the time or resources to achieve the creative goals within the traditional approach.
The idea behind ChadGPT was to thoughtfully combine the best of human creativity and off-the-shelf AI tools into an interactive “Hybrid Intelligence” creative process that could be more efficient and cost-effective without sacrificing creative quality. It’s NOT about replacing people — it’s about empowering every person and team to do better work, faster, and more consistently.
ChadGPT is absolutely a work-in-progress, and we’ll continue to evolve the framework in a way that’s human-centric and socially responsible. Over the past year, we’ve continued to expand its capabilities from generating concept art and working on pitches to now accelerating wide-ranging tasks extending from initial concept creation, through writing, development, casting, storyboards, shot lists, shoot pre-production, production, editorial, and post-production.
From its single-task beginnings, ChadGPT has now officially grown into a collaborative creative force, directing “Living History,” a broadcast-quality commercial campaign celebrating the centennial of Claremont Graduate University. “Living History” was a perfect project to showcase ChadGPT’s growing versatility because it required a combination of archival footage, live-action production, design, and compositing. CGU’s extensive digital archive enabled us to train ChadGPT on a vast library of licensed digital images and video, which helped the model to generate better output based on owned materials and supported our goal of creating commercial-safe and copyright-safe AI-enhanced content.
While the Zillion team has a proud tradition of technological innovation and award-winning visual invention, we’ve always prioritized emotion, storytelling, and creative results over tools and techniques. We’re excited to continue developing ChadGPT into a tool to empower human-centric content creation, and helping people and teams to leverage AI to achieve their best creative work, more efficiently and more often.
Please check out ChadGPT’s first outing as a director below and let us know what you think!
Claremont Graduate University “Living History” - Directed by ChadGPT x Zillion